Vloggercon Day 1 Session 5
Medium & Messsage: Can They Get Along?
Juan Antonio del Rosario (chasingmills.blogspot.com)
Cristina Cordova (chasingmills.blogspot.com)
Dave Huth (davemedia.blogspot.com)
Relationship between content and medium
First showed clips from --
1. Chasing windmills
2. 90 seconds of Dave
Dave Huth -
Content should be created appropriately for the form or put the other way, choose the medium to deliver that message.
What do you have to say?
What's the best way to say it?
Bad idea - content forced into wrong form.
Golf isn't very television-genic, but football almost seems made for tv.
What is the best kind of content to deliver via videoblog?
Characteristics --
1) decontextualized - leaves its original context once it's released on the Internet
2) small display
3) bandwidth-dependent - keep it small
4) audience control - audience controls use
5) organic and intimate
movie - usually 90 mins, tv program - 30-60 mins., how long will people pay attention to video on the web? question is length of attention span, not technology limits.
Dave tried making a 45-minute movie and cutting it up into short segments - he played a segment, but we couldn't tell what was happening.
Comic books - people are starting to write for the annual anthology and then the individual issues aren't as compelling because they're just a piece of the anthology.
Online video is different in form from other media - variable in terms of screen size - will probably go from cell phone from large screen in your living room.
How you shoot has to change based on the size of the screen it will be displayed on.
"Lawrence of Arabia" - scene of sand blowing - very impressive on big screen, but loses its impact on very small screen.
Want to find the new language of videoblogging - don't replicate cinema or tv.
intimate, closer, in-your-face - if created specifically for the web
majority of your emotion will be carried by the audio - more powerful than the video.
3g cell phone - audio isn't good and that affects the experience
ideal size for chasing windmills 320 x 640 - shown on a big screen in a cafe and it looked really bad
One person suggested embedding a player to try to control the size of the display, but the speakers said they wanted to allow audience flexibility. They say they've improved through trial-and-error.
Focus on the narrative - the display size is not the only the issue.
Audience has control over the order so story isn't necessarily told in linear form. This was a problem for the creator of the game, Mist - people would do things in different order.
Have to discover the aesthetic of videoblogging.
Start creating a language that takes elements from
1) home video
2) comic strips - tiny size, every day has to stand its own, but can hang together when read as a series - Dave is working with a comic strip author to see if can use a similar approach
3) narrative
Is narrative the right content for this container/medium? maybe not, but Dave wants to use videoblogging for narrative, just trying to figure out how to deliver narrative via videoblogging.
Dave is interested in communication rather than just expression. He said he has friends who are artists who are interested in expressing themselves through their art, but he has a conversational model - he is hoping that people will react to what he is putting out.
Chasing Windmills - people hated the characters initially - Juan said he is manipulating the audience. Chasing Windmills released their story in a way that it was open, so audience response could inform how the story would come together. Even had an audience member write a script for an episode at one point.
Dave's story was all shot and done before it was released, so he couldn't respond to what the audience was saying.